Many western economies across the globe rely heavily on service provision, particularly since China and India established themselves as efficient, low-cost manufacturing hubs. In fact, services account for up to 80% of economic activity in the UK, and a similar trend is emerging throughout the world.
This creates a competitive marketplace and one that small or medium-sized service providers and struggle to thrive in. After all, businesses only have a limited time-frame in which to impress potential clients, so it’s imperative that entrepreneurs strive hard to engage with customers when they visit their commercial premises.
In this article, we’ll ask how businesses can achieve this and establish their brand in a well-populated and service driven economy.
1. Make Training a Key Watchword for Staff Members
There’s an old adage which suggests that people buy from people, whether you’re attempting to sell products, services or your brand as a whole.
So, if you’re going to create a positive first impression in the minds of potential clients, you’ll need to ensure that you’re staff members are adequately trained and capable of hosting visitors even when they have no functional role with them.
This means compelling your staff members to make eye contact with visitors when they see them, smile authentically and greet them enthusiastically. They should also offer refreshments when possible, while ensuring that whoever they are scheduled to meet is alerted to their presence.
The key is to make sure that every visitor is attended to by the first person who sees them, while it’s also important that they’re treated with a great deal of warmth and respect at all times.
2. Maintain a Clean and Well Kept Workplace
In many ways, potential clients will draw a number of conclusions about your brand when visiting your workplace.
This is why it’s crucial that you invest in the style and the layout of your business premises, as you look to wow clients and reflect positively on your brand and the quality of the service that you offer.
Laying commercial carpeting is an excellent place to start, as this provides a durable and stain-resistant floor covering that conveys quality. This is also harder wearing in high traffic areas, meaning that you welcome numerous visitors without your commercial carpeting showcasing significant wear and tear.
It’s also important that you maintain a clean workspace, particularly near the entrance and within the reception area. To achieve this, your employees will need to assume shared responsibility for the space, while it must also be cleaned regularly and with great care.
3. Share your Companies Values Proudly with Clients
On a final note, do not be afraid to advertise your company values proudly in your office or workspace. After all, these are the guiding principles that serve as the building blocks for your venture, and they should be treated as such.
Whether these exist in the form of independent values or a general mission statement, the key is to showcase them prominently and strive to educate visitors on precisely what your brand stands for.
This will have a positive impression in the mind, offering them a unique insight into your business and the type of service that they should expect from your team.
This may even afford you a head start when your meeting eventually starts, as clients will have already begun to interact with your brand and its core identity.
The Importance of Identifying a Reputable Commercial Carpeting Firm
From installing a commercial carpet to aggressively promoting your brand values, there are a number of actionable steps that you can take to impress potential clients.
The key lies in your execution, of course, particularly when it comes to technical steps such as laying commercial carpet and identifying viable service providers. In fact, this is where firms like Cadillac Carpet & Flooring come into play, as we deliver an outstanding standard of service to clients in Thornhill, Richmond Hill, Woodbridge, Mississauga, and the GTA.
With this in mind, why not contact us today, or visit us online at our website to determine how we can help your business,
- You only have a limited opportunity to impress clients when they visit your commercial premises.
- Laying commercial carpet is one of many steps that can have a positive impact in the minds of clients, particularly when it’s part of a clean and welcoming office space.
- Taking small but actionable steps could afford you a competitive edge over your rivals.